Post by account_disabled on Dec 11, 2023 4:28:48 GMT
This aspect of SEO is often referred to as sitemap optimization.
Essentially, you want to organize your website in a way that is easy for search engines and humans to navigate. You can achieve this by creating ‘pillar pages’ for important topic areas – a pillar page tells the users all the basic info about a topic, with links to subpages explaining aspects in further detail. The clickable text (called an ‘anchor’) should always be a keyword for that topic.
By structuring your site like this, search engines view Industry Email List that cluster of pages as having more topical authority. However, take care with your internal links. You should integrate them into the content of the page, without going overboard! If you use too many, their value will be diluted.
Mobile friendliness
Mobile users now account for the majority of internet traffic. As such, search engines will prioritize sites that are accessible for both mobile and PC browsers. Make sure you don’t overlook this important aspect of website design!
Site performance
Finally, you want to make sure that your website has speedy load times. You can optimize this through efforts such as minimizing HTTP requests, keeping image file sizes under 100kb, and enabling compression. You may also want to check that your domain provider’s servers have adequate response times.
What is Off-Page SEO?
So that’s the basics of on-page SEO covered, but what is off-page SEO? Well, it’s all to do with factors external to your website that impact your search engine rankings. For example, links to your domain from other sites will help push your page to the top of Google.
You might be wondering why off-page SEO matters? It’s simple – search engines need a way of proving that your website is trustworthy and authoritative. Just as a professor would not accept an academic essay with zero references to external sources, search engines will view disconnected websites more cautiously.
Essentially, you want to organize your website in a way that is easy for search engines and humans to navigate. You can achieve this by creating ‘pillar pages’ for important topic areas – a pillar page tells the users all the basic info about a topic, with links to subpages explaining aspects in further detail. The clickable text (called an ‘anchor’) should always be a keyword for that topic.
By structuring your site like this, search engines view Industry Email List that cluster of pages as having more topical authority. However, take care with your internal links. You should integrate them into the content of the page, without going overboard! If you use too many, their value will be diluted.
Mobile friendliness
Mobile users now account for the majority of internet traffic. As such, search engines will prioritize sites that are accessible for both mobile and PC browsers. Make sure you don’t overlook this important aspect of website design!
Site performance
Finally, you want to make sure that your website has speedy load times. You can optimize this through efforts such as minimizing HTTP requests, keeping image file sizes under 100kb, and enabling compression. You may also want to check that your domain provider’s servers have adequate response times.
What is Off-Page SEO?
So that’s the basics of on-page SEO covered, but what is off-page SEO? Well, it’s all to do with factors external to your website that impact your search engine rankings. For example, links to your domain from other sites will help push your page to the top of Google.
You might be wondering why off-page SEO matters? It’s simple – search engines need a way of proving that your website is trustworthy and authoritative. Just as a professor would not accept an academic essay with zero references to external sources, search engines will view disconnected websites more cautiously.